5 BENEFITS IMPACT YOUR SMALL BUSINESS USING A BLOG

If you own or manage a small business, you might think that is it worth to invest your time on writing and creating more sales just by blogging? The fact is, it does matter.

Let see the 5 benefits impact to your small business:

1. Driving traffic to your website

Whenever you write a blog, create a new page with unique content and make it visible to searches which will drive them to your content and increase chances to rank in search result in Google. Try to use relevant keywords and search terms based on your business relations. None of this happen overnight, but with use of new content and valuable answers of customer questions, will help traffic to your site.

2. Converting traffic into leads

You may leverage your customer by converting them from traffic to leads. When they found your blog, ask them to subscribe your content via email or following your page. As you can see now, most of blog or website asking for your email to get to know more or getting something from them. This is where you push all marketing packages through like promotions and so on. Most important, this are might be the authentic or genuine customer potential who are really interested on your business.

3. Long term thought of leadership

You may want your blog content to be trusted and reliable to your customer when they see your business. In fact, you should have a mind set of your information could help your customer. 

Write a topic that could be tips and tools, helpful, answer preferable questions and provide reliable source to your targeted customers. This will help your business going for long term and not short term.

4. Creating a two way communication

Instead of just by looking out for new customer, allow existing customer by keeping a two way communication to boost your business potential. For example, you may want to create some surveys, points of view or getting some ideas from your customer and response accordingly. This are good way to strengthen loyalty of your customers.

5. Exploring other marketing channel

Look out for other marketing channel available and make use of it to increase your customer potential based. You may want to create a link in your blog to connect to all social media available such as Facebook, Instagram, Pinterest, Tik Tok, Carousell and so on. This consistent and valuable contents will increase engagement with your audience to your site.

[READ MORE: The need of e-commerce store]